The
Objective of Rotary is to encourage and foster the ideal of service as a
basis of worthy enterprise and, in particular, to encourage and foster:
- The development of acquaintance as an opportunity for service;
- High
ethical standards in business and professions, the recognition of the
worthiness of all useful occupations, and the dignifying of each
Rotarian's occupation as an opportunity to serve society;
- The application of the ideal of service in each Rotarian's personal, business, and community life;
- The
advancement of international understanding, goodwill, and peace through
a world fellowship of business and professional persons united in the
ideal of service.